A prospect who has opted in to your email communication is a valuable asset when marketing to schools, colleges and universities, as with any other target sector. The difference here is we have unrivalled experience when knowing what works and doesn't.
So anything that encourages your prospects to engage with your organisation, and discourages them from unsubscribing is worth considering.
The standard ‘click here to unsubscribe’ function that you see at the foot of most marketing emails can often work against you. After all, from time to time we all decide to have a purge of our inboxes, and unsubscribe from all but the essential communication.
Our unsubscribe tool works differently, sending the registrant back to their profile page, where they can amend the types of email they receive, change the newsletters they are subscribed to, or unsubscribe altogether. Sounds simple, doesn’t it? And yet this simple profile page is shown to reduce unsubscribe rates by up to 60%!
You’ve worked hard to generate a new prospect, so make sure you do everything you can to hang on to them.
Call us us on 01634 729 888 to find out more about our education marketing services. Alternatively, you can use our contact form.