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Tools for Targeted Education Marketing - Data Mining

Tools for Targeted Education Marketing - Data Mining

Our award-winning Spirit data-mining module delivers the most complex and detailed education data selections with a series of easy-to-use drop-down options.

Unlike a number of data mining applications, Spirit requires no special technical or analytical knowledge beyond basic IT skills.

It really is as straightforward as 1 2 3:

  1. Identify your contacts and establishments - schools, students, teachers
  2. Choose any geographical criteria
  3. Include or exclude any sales or product-based data

In minutes, you’ve just created the target audience for your next mail campaign or populated the call lists of your telesales team.

With Spirit’s marketing module, you can relate every sale to the originating order form code for genuine return on investment (ROI) calculations. Add your order form codes to each outbound activity or insert them against inbound calls, faxes or mail returns to collate all sales information relating to a campaign. With all available data for your outgoing marketing collateral and inbound queries and orders, you can create an accurate picture of which campaigns generate the best responses.

To experience Spirit in action for yourself, and to find out how it can benefit your business, please contact our account management team to organise a demonstration at a time and location to suit you.

Or if you simply want to find out more about our education marketing services call 01634 729 888 and ask for a member of our account management team. Alternatively, you can use our contact form.