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Telephone Research

Telephone Research - understanding your market to increase profits

In most cases you know where and to whom you should be targeting your promotional materials. But what about niche market products? How do you know whether your resources are suitable for a particular school?

The Education List will give you an excellent head start:

• Segment by establishment type, funding status and geographical location
• Include or exclude schools by pupil gender, roll number and key demographic data
• Target by performance indicators such as league tables
• Identify decision-makers by subject area and additional responsibilities

Our Call Centre teams can then create your bespoke target audience through comprehensive telephone research. For example:

• We have the names of the Head of IT and the Bursar, but to which of these contacts should we send information on network security?
• Should reference CD-ROMs be sent for the attention of the named Head of English or the Librarian?
• Who is the fundraising co-ordinator?
• Who is the book fair organiser?
• Who prepares school assemblies?

Or perhaps facilities or timetable information is more important than personnel:

• When are budgets set?
• Are computers located in a central ICT suite or in each classroom?
• What security measures does the school employ?
• Are all sports facilities on-site or do pupils travel to them?

To find out more about how we can help you, call 01634 291122 and ask for a member of our account management team. Alternatively, you can use our contact form.