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Focus Groups

Focus Groups – find out how your product and service users really feel

As a trusted name in the sector, Education Direct is able to draw on its database to create a highly targeted focus group.

Meet your prospects and customers in a bespoke forum that places you ‘in the same room’. Quiz them on their needs and priorities to create and develop relevant products and services.

You won’t always get the answers you expect. Unlike normal e-market research, focus groups give you the opportunity to probe further and expand on the topics most important to your company.

Focus groups enable you to enlarge upon your core questions to explore how your product and service users really feel. Are your resources utilised as you intended or expected? How often are they incorporated in lessons? Are they shared among numerous teachers or departments?

How can we know the answers to these questions without asking? Gather together key influencers and product users by:

• Subject specialism
• Age range taught
• Geographical location
• School performance
• Demographic 

To find out more about how we can help you, call 01634 291122 and ask for a member of our account management team. Alternatively, you can use our contact form.