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Web Registration Schemes

Log-on and Opt-in

What do your customers want? What are they interested in? Have you asked them?

The advent of 24-hour internet shopping means that teachers have a greater choice than ever before. And the fast pace of modern teaching dictates that they have little time to hunt for classroom resources and become involved in lengthy sales processes. For this reason it’s vital that you inform and educate your customers.

  • 42% of e-marketers target contacts with news alerts
  • 40% of e-marketers target contacts with limited offers.

How valuable would a pre-qualified list of teachers be to your business? These are people who are actively interested in buying your products.

The Education List is the most comprehensive database of UK schools available and will act as the cornerstone of your email list creation. Through an initial contact with direct mail or e-marketing you can drive traffic to a sign-up page on your website to start building your opt-in distribution list.

Every recipient is a potential sale

E-marketing to unqualified prospects could elicit a response rate of anything up to 3%. However, emails to existing customers or subscribers increases the probability of response due to their status as willing email recipients. The result is targeted cost-effective e-marketing. Education Direct maintains the details of named subject leaders at UK primary and secondary schools and those contacts opt-in to your product or service updates, news alerts, press releases or special offers.

The Power of Linking Your Website to the Education List

One of our major publishing customer's web registration process links directly into the Education List and allows teachers to sign up for email alerts. Primary school subscribers can register for literacy, numeracy and/or ICT updates secondary school subscribers can choose from English, Mathematics and Social Sciences. Each subscription creates a profile on the Education List so the data replicates into our customers version of Spirit for data mining and subsequent email broadcasts.

To find out more about how we can help you, call 01634 291122 and ask for a member of our account management team. Alternatively, you can use our contact form.