E-Marketing Tools
25% of e-marketers don’t segment...
The DMA report "National Client Email Marketing Survey" offers a fascinating insight into how we use the web to market. For example, 80% e-marketers will spend more on e-marketing in 2008 than in 2007, but only 25% will segment their target audience in order to deliver a personalised message.
All Education Direct’s services are based on our Education List. This means that your campaigns will be drawing on the UK’s most comprehensive database of educational establishments. So apply the same business intelligence to your emails as your mail shots, and segment your target audience.
Go further
The two deciding factors to bear in mind when outsourcing your e-marketing are functionality and delivery. Ask your e-marketing solutions provider:
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Do they maintain accurate data on all UK schools?
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Is their IP address white listed?
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Do they incorporate a spam calculator to advise how likely your email is to get through?
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Can they track delivery, opens, clicks and purchases?
Ensure you’re not one of the 39% of marketers who cannot currently track the success of their email campaigns.
Education Direct’s, Customer Order Management Team will provide you with a secure URL upon broadcasting your e-shot so you can monitor its impact with an up-to-the-minute overview report.
Pricing
Click here to see the insight you can gain with SPIRIT
Request more information or a demonstration. To find out more about how we can help you, call 01634 291122 and ask for a member of our account management team. Alternatively, you can email use our contact form.