Datamining

Data is only ever as good as what you can do with it...

The Education List contains over 5 million data profiles - nuggets of information that help you segment the schools universe to create your target audience.

Our priority is to make this information easily accessible and readily useful. For example, if you want to extract an Excel spreadsheet of all schools within 10km of your office, it can be achieved at the click of a mouse – and you won’t need a degree in software engineering to do it. Unlike a number of data mining applications, Spirit requires no special technical or analytical knowledge beyond basic IT skills.

Data mining in Spirit really is as straightforward as 1 2 3:

1. Identify your contacts and establishments

2. Choose any geographical criteria

3. Include or exclude any sales or product-based data

In minutes, you’ve just created the target audience for your next mail campaign or populated the call lists of your telesales team.

Data how you need it

As with all Education Direct services, our data mining module is designed with flexibility in mind, allowing it to complement or guide your existing processes or frameworks with ease:

Export data to Excel spreadsheets
Export data to CSV files
Export data to mailing labels
Turn the data into establishment profiles
Turn the data into contact profiles
View the data in a selection report
Create a call list for your sales team