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Business Intelligence

Business Intelligence – what does it mean to you?

What exactly do you know about your customers? And how can you use this information to establish long-lasting relationships?

Education Direct’s Spirit software integrates seamlessly with your website, enabling prospects and customers to indicate their product interest or to subscribe to newsletters, reports or promotions.

Registrations and subscriptions

Keeping customers up-to-date with a new product range or important press release is vital to forging and strengthening relationships. The simple process of signing up online imports their details into Spirit and registers opt-ins for ongoing communications.

Response tracker

Track the success of your campaigns. Spirit incorporates Email Reaction to monitor online responsiveness to your campaigns.

Email Reaction populates your CRM activities at every stage, from the email broadcast to the online sale:

• Who makes up the target audience?
• Who received your email?
• Who opened the email?
• Who clicked on the link?
• Who proceeded to the checkout and purchased?

Click here to see the insight you can gain with Spirit Business Intelligence

To find out more about how we can help you, call 01634 291122 and ask for a member of our account management team. Alternatively, you can use our contact form.