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Spirit

The indispensible sales and marketing tool for any educational supplier

Spirit is Education Direct’s revolutionary marketing intelligence software. At its heart is The Education List, an unrivalled database containing 5 million current profiles specific to UK educational institutions, including 400,000 teachers and lecturers, and details of over 100,000 schools.

Drawing on the integrated insight of the Education List, Spirit is the most powerful, accurate and cost-effective way of targeting your message to schools. With extensive sales data integration and cross-profiling capabilities, Customer Relationship Management (CRM) and marketing management functions, Spirit delivers the core software needs for any educational supplier’s sales and marketing activity.

Spirit allows you to:

  • Identify and target profiled selections of non-customers
  • Merge named teachers into your mailing lists
  • Produce bespoke direct mail or telemarketing lists
  • Examine sales by product, LEA, rep, school type, pupil roll and individual promotions
  • Up-sell and cross-sell to the entire database of UK schools and colleges
  • Manage reps' visits and territories and provide up to date reports for them
  • Design, organise and monitor whole campaigns and individual promotions
  • Access every teacher and school on the UK education database in seconds

What are you doing currently?

I purchase school addresses and import them into my existing database.

  • Spirit can be pre-loaded with all UK schools and is updated with every change we make to the Education List, our unique core database.

I only target the Head of English at secondary schools so I don’t need any software packages.

  • Spirit is a completely tailored solution. Install as much or as little data as you require. For example, if this is your target audience, our establishment and contact packages enable you to purchase “Subject Leaders” in “Secondary Schools” alone, and even segment further through data mining.

I already use a commercial CRM tool

  • Customer Relationship Management software is a key element of a modern business, because it enables you to gather and analyse essential information about your customers’ buying behaviour. By getting to ‘know’ your target audience, you are able to develop tailored offers and messages specific to their genuine requirements and increase sales.
  • Spirit’s organic development in the education sector makes it unique among CRM tools. Some of the UK’s largest educational publishers, charities and travel operators have contributed to ensuring Spirit remains at the forefront of schools sales.

I don’t have a dedicated marketing team

  • Spirit doesn’t require specialists.  It was created to be used daily by any company of any size or structure. To ensure Spirit works for you, each module can be utilised in a way that best suits your operations and your objectives. Spirit can be managed by one person or by multiple users; either way you can be confident that it will be productive.

I’m not trained in business software and its application

  • In just over a decade, Spirit’s development has been guided by our customers as much as by our own growth, meaning that Spirit is essentially built by users for users. We provide training to all new customers, and you’ll also have the full backup of a dedicated account manager and our specialist Spirit Support Team.

I can already monitor my success through sales reports

  • Due to the continual development of our reporting suite, our customers now have access to over 200 reports. These range in depth from quarterly sales by product to the number of given items purchased and average spends of specific establishments.
  • We encourage our customers to work with their account managers to optimise Spirit’s effectiveness in their business, including linking marketing campaigns to source codes to monitor response rates, and using Spirit as a review tool to assess sales areas or cyclical buying habits.

Organise a free demonstration

Words alone cannot do justice to the capabilities of Spirit.  To experience Spirit in action for yourself, and to find out how it can benefit your business, please contact our account management team to organise a demonstration at a time and location to suit you.

Call 01634 291122 and ask for a member of our account management team. Alternatively, you can use our contact form.