Shared Mailings

Shared Mailings - reduce your costs without diluting your impact.

Shared mailings can reduce the cost of your direct mailing campaigns to schools by up to 80%. They’re the cost-effective solution for promoting new products, seasonal offers and campaigns or simply enhancing brand exposure.

The principle is simple: you share postage and handling costs with other customers with inserts in our 'shared' mailing. To balance the benefits of sharing costs with the risk of diluting your message, and to ensure your message gets seen, Education Direct’s shared mailings are typically limited to 12 inserts.

Education Direct’s shared mailings enable you to reach the full gamut of compulsory-age educational establishments, from Early Years groups to primary and secondary schools.

The benefits of Shared Mailings

• Well-addressed - Using the accurate data in the Education List, shared mailings are targeted to the correct named contact every time.
• Well-presented - Shared mailings are always despatched in professionally presented laser printed C4 envelopes.
• Well-received - We discuss the style and content of our shared mailings with school secretaries to ensure they are received and opened, and that the information content is distributed as intended.
• Limited entry mailings (when a shared mailing is full, it's full)
• Covering letters (to attract the school secretary's attention)
• Paper envelopes (which are proven to work better than polythene)
• Mailing drop reports (to ensure that wastage is kept to a minimum)

Education Direct shared mailings are designed to reduce your cost without reducing your impact. When booking your next shared mailing ask the mailing house for a sample of their last despatch.

The UK's most extensive timetable of mailings gives you the flexibility to reach your target audience at any time during the academic year.