When email marketing to schools, colleges and universities, as with any sector, it is highly important to gather as much detail about each of your target recipients as possible.
There are plenty of email software solutions on the market that claim to track responses to online marketing campaigns. Some, however, only deliver headline statistics.
What is the point of knowing that 500 newsletter recipients clicked through to your website if you don’t know who they are?
By contrast, our response tracking tags online behaviour to individual accounts. So you are as well informed about a contacts' online activity as you are about their buyer behaviour and response to other marketing activities.
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Who received the e-mail and went on to purchase?
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Who received the e-mail, clicked through to the website, but declined to purchase?
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How many purchasers by e-mail are first time customers?
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Which specific e-mail triggered a purchase?
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What percentage of sales arising from this e-mail campaign came from regular customers?
This is just one way that our intelligent online marketing services puts you in complete control of all your e-mail, web and electronic newsletter marketing activities and puts you one step ahead of your competitors, targeting the education sector, as you will know exactly who you are marketing to.
To find out more about marketing to schools, or to request a free consultation, call 01634 729 888 and ask for a member of our account management team. Alternatively, you can use our contact form.